Your sales team isn't the problem. Your sales system is.
Fractional sales leadership for founder-led businesses. We train and manage your sales team, and build one for you if you need it, so the leads you're already paying for actually turn into revenue.
A straight conversation about your sales, not a pitch. If we're not the right fit, we'll tell you.
You're getting the leads. You're just not closing them.
Most founders we speak to aren't short of leads. They're spending good money to generate them. The problem is what happens next:
- Leads come in and fizzle out because no one follows up properly.
- One rep closes at 23%, another at 14%, and you don't know who to keep.
- You keep changing the script and the process, and nothing quite sticks.
- You're still the best closer in the business, and you can't get off the phones.
- You don't spot the problem until cash flow dips, and by then it's a three-month fix.
If any of that sounds familiar, it's not because your people are bad. It's because no one is running your sales operation like a system.
Sales isn't a talent problem. It's a management problem.
Great salespeople still miss target when there's no system holding them to it: no proper follow-up, no call reviews, no coaching, no one accountable for the numbers. Fix the system and the same people start hitting numbers you didn't think they had in them.
That's the whole job. We don't hand you a motivational talk and leave. We build the machine and we run it with you.
We fix the team you've got, or build the one you need.
You might not need recruitment at all. Where we start depends entirely on where you are:
Already got a team?
We start with training and management, reviewing the calls, coaching the gaps, holding them to target, and giving you the visibility you've never had.
Need to build one?
We recruit and vet the right salespeople first, then train and manage them from day one.
Either way,
you end up with a sales function that's genuinely yours, runs without you, and stays when we're done.
And that's the difference between us and the outsourced-closer model. Some companies drop in closers who take your calls on commission, then walk the moment you stop paying, leaving you with nothing. We leave you with a team and a system you own.
It works across industries. We've done it in insurance, coaching, property, fitness, finance and more, because a broken sales system looks the same whatever you sell.
What happens when the system gets fixed.
"We took a specialist insurer where reps had never consistently hit target, and inside the first full month, every single rep hit their number for the first time in the company's history."
Trusted by teams like
This works if...
- You're a founder-led business already generating leads.
- You've got a sales team (or you're the sales team) and you know it's underperforming.
- You want the numbers fixed properly, not a quick-fix course.
This isn't for you if...
you need more leads rather than better conversion, or you're looking for a one-off training day. We'll happily point you in the right direction if so.
What you get from the call, whether you work with us or not.
It's 30 minutes, straight-talking, no hard sell. We'll look at where your sales operation is leaking, tell you the first thing we'd fix, and give you a clear view of what's possible. If we're a fit, we'll tell you how we'd do it. If we're not, we'll tell you that too, and you'll still leave with something useful.
Straight answers about your sales. No obligation, no pressure.
Book your call
Pick a time that works for you. 30 minutes, straight answers, no pressure.
Stop leaving deals on the table.
Every month the system stays broken is revenue you don't get back. Let's fix it.